"*Limca Book of Records*" is a record book of Indian
origin.It was first published in 1990, when the Limca Brand was owned by Parle Group. The book continued to be published by Coca-Cola, when they bought the Limca Brand.The 20th edition of this book was released byAmitabh Bachchan in March 2009. "The Limca Book of Records" is published with the patronage of Coca-Cola India which manufactures the soft drink called Limca.It was started originally by Ramesh Chauhan, who sold it to Coca Cola in 1993.The current editor is Vijaya Ghose.Its year 2006 edition was launched in New Delhi by Atul Singh, CEO of Coca-Cola India.On September 25th 2007, a special edition of it was released by Coca-Cola to commemorate 60 years of India's independence.On May 30th 2008, the 19th Edition was launched inNew Delhi
, India. Amit Mitra, secretary-general of the Federation of Indian Chambers of Commerce and Industry (FICCI) addressed the attendees in this event.
Its 20th edition was released byAmitabh Bachchan
. Indian Space Research Organisation (ISRO) chief G. Madhavan Nair also participated in this event.
The 21st edition of the book was launched on March 29, 2011. As the Sports Achievers Special Edition, it pays special tribute to the Indian sportspersons proud in the 2010 Commonwealth Games and Asian Games. The book comes out in three languages;English, Hindi and Malayalam
Monday, 24 December 2012
Limca book of records
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